DIGITAL AND SOCIAL MEDIA

When PremierComms Director Lee Lapthorne came to LCC to recruit young creatives for his side project OnOff London, I saw a huge opportunity to work with some of the best talents in the industry.

This is why I joined On|Off London as a freelance consultant, to contribute to the showcase at London Fashion Week 2016 with my expertise.

Together with few fellow students from LCC, our objective was to raise the social profiles of the platform, which had been cancelled or blocked by digital media companies because of inactivity.

We created a social media strategy which recreated the following of the brand on Instagram and Twitter before, during and after the event, focusing on outstanding content creation together with sponsors and influencers involvement. Thanks to our commitment, the brand gained a following of 1,000 on Twitter and 500 on Instagram.

We also assisted with the show production on the day, which included multiple catwalks and showcases across two settings, a live music performance by Scottish band Baby Strange and a live photo shoot produced and published by Dazed & Confused.

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