ANNA MARIA TORTORICI MONTAPERTO
PROJECT PAGE
As the final project for our PR Campaign unit , we were asked to produce a campaign aimed to promote LCC's interaction and Visual Communication program area in order to raise awarness about the new courses introduced and about the college itself.
The name chosen for the campaign was "#LCCsharesyourdream". We chose ‘LCC shares your dream’ as the name for our campaign because we want prospective students to understand that their dreams can become real with the help and thanks to London College of Communication.
I had assigned the role of producing the advertisement poster. For this poster I decided to make real students the leading characters. Each subject, hold a "identification ban" and its surrounded by some details related to the course they undertake. The colourfulness and the simplicity of the poster has been choosen according to our target audience : potential students. I wanted to send a clear , fresh and joyful vision of LCC courses.
As implementation of the campaign we also produced a short movie, showing the University amenities and spaces where students can express their creativity.